Market Research & Analysis

market research microscope

Over the years we have successfully gathered valuable business insight from the market research and analysis projects we’ve conducted for our clients.  This intelligence has helped them to make informed business decisions, improve their commercial offering and enhance their customer experience.

Here are some of the areas where we’ve conducted market research on our clients’ behalf:

  • New market dynamics – with a view to launching in a specific territory and sector
  • Customer feedback studies (surveys, interviews and focus groups) – to enhance the customer experience
  • Mystery shopper – to assess the weak spots in the current customer experience
  • Prospective customer research – with a view to targeting them
  • Competitor analysis including mystery shopper – to see how the competition differentiates
  • Marketing campaign effectiveness – assessing the analytics to evaluate how effective a campaign was

For more information about our market research services contact us on 01483 429111.