Category Archives: Customer experience

Sometimes businesses focus much of their marketing efforts on new customer acquisition. Whilst this is important, there are often valuable …

Despite real potential value in their existing customer base, many businesses still prioritise new customer acquisition in their marketing and …

These days, people haven’t got time to work through a confusing website to find what they’re looking for. They also …

As the year draws to a close it’s good to see many marketing campaigns featuring the words ‘thank you’ in …

When it comes to buying something, the experience wrapped round the product or service purchase counts just as much as …

There are very few businesses who don’t have competitors, and so many businesses charge similar prices for similar products and services. …

Customer feedback is a vital nutrient for any business and can aid long-term growth and build competitive advantage. Your customers’ …

Each of us now has access to a myriad of tech and often rely on it to build contact and …

Many businesses now find themselves with a digital fan and follower base; they also have loyal customers and contacts who …

Whilst it’s tempting to quickly churn out a festive blanket email to customers at this time of year, it doesn’t …