Category Archives: Customer experience

It’s good to see many of the current marketing campaigns featuring the words ‘thank you’ in them.  This short but …

Over recent years, there’s been an explosion of customers consulting reviews and recommendations during the buying process. Keen to avoid …

As a marketing consultant, businesses often call on my help to gain more enquiries and customers. Bearing this in mind, …

It’s a competitive market out there and right now your key clients are no doubt being targeted by a competitor. …

Sometimes businesses focus much of their marketing efforts on new customer acquisition. Whilst this is important, there are often valuable …

Despite real potential value in their existing customer base, many businesses still prioritise new customer acquisition in their marketing and …

These days, people haven’t got time to work through a confusing website to find what they’re looking for. They also …

When it comes to buying something, the experience wrapped round the product or service purchase counts just as much as …

There are very few businesses who don’t have competitors, and so many businesses charge similar prices for similar products and services. …

Customer feedback is a vital nutrient for any business and can aid long-term growth and build competitive advantage. Your customers’ …