Category Archives: Client loyalty

Despite real potential value in their existing customer base, many businesses still prioritise new customer acquisition in their marketing and …

As the year draws to a close it’s good to see many marketing campaigns featuring the words ‘thank you’ in …

One thing that’s emerged with the rise in media channels and social media is that more people, brands and companies are …

Whilst it’s tempting to quickly churn out a festive blanket email to customers at this time of year, it doesn’t …

Despite facing political and economic uncertainty post-Brexit, now’s not the time for businesses to rest on their laurels. Many face a perfect opportunity to strengthen customer relationships and secure greater loyalty. …

In the run up to the festive holiday many businesspeople are scheduling get-togethers with their clients to thank them for …

When organisations look at the marketing goals they’ve set, it sometimes feels that ahead lies a sizable mountain to climb.  The goals require a significant change …

Whilst it’s a very busy time of year, it’s important to not to forget to thank clients and contacts. Use …

All too often businesses focus much of their marketing efforts on new client acquisition. Whilst this is important, there are …

Right now your key clients are probably being targeted by a competitor. But doesn’t the long-standing relationship you’ve built up …