Building buy-in from internal clients
Our article examining how marketing and BD teams can build support, buy-in and trust within their firms has just been published in the professional services marketing magazine, PM – Professional Marketing
It examines internal relationship management approaches for marketing teams and how they can create more effective BD and marketing campaigns as a result. The article also gives tips on how to overcome resistance and build reassurance amongst internal clients and influencers.
Download a copy of it: PM Forum Article May 2013