Branding isn’t just a nice logo

Your brand isn’t just a nice logo – it’s a number of facets about your business offering that give people an impression about it.

That includes the quality of your products/services, how you deliver those, the look and feel of all your ‘visual’ elements (packaging, website, documents, advertising, vehicles, clothing, signage etc) and the personalities and capabilities of your people who have an effect on the customer experience.  Collectively these build an image of your business and over time they help to create a reputation – either good or bad.