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Latest thoughts archive - July/August 09
Be strategic with
social networks - 4 August 09. If you are looking to social networks for business then approach them as you would any
other communications tool. Make sure your target market interacts with them, speak their language in what you say and
plan your content so it's engaging and interesting.
Help them to buy from you - 28 July 09. In the current climate people are more nervous
to invest in all things new. To help minimise their perceived risk, can you create a 'taster' or 'trial' of
your products or services? Devise it in such a way that doesn't hammer your profitability, but does let the unsure
become converted. Latest article
published - 14 July 09. Our new article co-written with Chris Bullick at Pull Digital - Weave Yourself A Web Presence - has been printed in this month's Tax Adviser magazine. It explains how to sell
yourself on-line and how best to use social networks in business, more Latest article published -
8 July 09. Explaining how to keep ahead of key contact changes in your customers and clients, our latest article -
Are you selling to the right people has been published on the Women Unlimited site, more
Are you selling to the right people? - 3 July 09. In tough times, more senior
people get involved in purchasing decisions. So keep checking that your client/customer contacts still have the authorisation
to purchase from you. You may need to forge relationships with people higher up in the organisation. Back
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