How to be an expert part 6 -  6 February 09

Familiarise yourself with the style and tone of any media you write for before you start authoring a piece for them.  If you adapt your style to fit theirs, you'll find that editors cut or adapt very little of your content. More info

Time to scrap the scattergun? -  30 January 09

How much of your current marketing effort is scattergun - going for quantity in the hope it'll at least bring some business?  How much time and money are you investing and what's the current return on your investment? Why not try a more targeted approach, selecting an audience that may be small in terms of quantity but definitely attractive in terms of quality.  The more you tailor your message and offer to them, the more likely they will listen and buy.

Latest article published -  16 January 09

If you have great customers, why not harness their satisfaction and turn them into ambassadors to try and win more business? This article reveals how to activate your ambassadors. More info

How to be an expert part 5 - 9 January 09

Treat journalists as you would a valued contact, customer or client.  Don't let them down and take an interest in them and their goals.  They can be a powerful asset in helping you build your profile if you treat them well. More info

Catch us at.. -  8 January 09

...The Professional Services Group's (PSMG) Winter Drinks on Tuesday 13 January.  See you there!

Welcome back -  5 January 09

Coming back to work after the Xmas break?  Before you tackle your in-box or in-tray, jot down the things you really need to achieve this year.  What are the steps that will turn those goals or objectives into reality?  Keep this list visible and allocate time each day to work towards those points.

Happy New Year -  1 January 09

May 2009 be a good one for you and your business