This month's business -  28 November 08

How did this month's new clients and customers come to you?  How did they hear of you?  What marketing activities did they respond to?  What sales channels came up trumps?  If you don't know find out.  Build on your successes, tweaking your current approach if necessary to bring more business your way.

A heart-felt thanks - 21 November 08

In this era of corporate social responsibility (CSR), whilst it is great to allocate resources to chosen causes, don't forget to give a heart-felt thanks to your clients and customers.  The more personal your thank you, the more likely they'll re-invest in you in the future (funding your worthy CSR activities for years to come).

Latest article published -  17 November 08

Outlining how to market to your existing clients and customers, our latest article has been published on the Women Unlimited website... more info

How to become an expert part 3 -  16 November 08

Which magazines, publications and other media best serve your target market or audience?  Get a copy and read them.  Who are the editors in those publications?  Start planning how to forge a relationship with them.  Think of the ideas and expert opinion you could feed them with. more info

Want to cancel Christmas? -  14 November 08 

In these prudent times, think twice before cutting those things that tell your valued clients/ customers you really appreciate their custom and loyalty.  They are, after all, your lifeline at present and will need to remain so if 2009 is going to be good.