Beginnings - 31
August 08
It is better to begin in the evening, than not at
all - English proverb
Lifebuoys
- 26
August 08
Returning to work after the holidays? Before
the Autumn madness begins, fix 4 dates in the diary - one for each month. They'll be your lifebuoys -
beacons of quality time where you do something you enjoy. Keep to them. Don't lose them.
They'll help you swim through the hussle and bussle of your daily routine.
Increasing
your supporters - 25
August 08
If your
contact in a client or customer left today, how long could you retain that organisation's business? Which other people
in that organisation influence whether you remain a preferred supplier. Start getting to know them. The more supporters
you can build, the more you can protect that source of income.
Timing
- 15 August 08
Creating
a 'wow' in business is often more to do with the timing and less to do with the content.
Security
blanket - 14
August 08
In a diffcult
economy, people often value security over money. Rather than automatically discounting your products and services, consider
what security your clients and customers seek. Consider how you could deliver this profitably.
Added
value - 8 August
08
List all
the good stuff you do for your clients or customers (over and above what they pay you to do). Use your
feedback sessions with them to reveal the extra value you have delivered. Double check this value is valuable in
their eyes too.
New beginnings - 7 August 08
A journey of a thousand miles must begin with a single step — Lao-tsu
Defining great clients - 5 August 08
Which
accounts do you love working on? Why? Your
reasons form a profile of your great clients and customers. Let it guide you
to target more of the same.
Referrers of business - 4 August 08
Regard those who refer business to you as your customers. Keep
in touch - be aware of their developments and inform them of your successes. You’ll be able to offer support when
the time is right.
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