2010

Get more savvy with social media...10 June 2010. Think more strategically about your social media profile.  Does it support the professional strengths you want to be known for?  Are you using updates and comments to broaden people's view of you and stop them pigeon-holing you for offering just 1 type of product or service?

Article published... 3 June 2010. Our article 'Once Upon A Time' , which gives tips on using storytelling techniques in sales and marketing, has just been published.

Website content... 25 May 2010. We've been delighted to help the Godalming Food Festival write the text for their first website.

Less is more... 24 May 2010. When trying to sell your products or services less is definitely more.  People rarely retain more than 3 points. Make your marketing or sales message as concise and easy to understand as possible.

Once upon a time... 13 May 2010. Most customers are savvy to ‘sales speak’ and switch off at product or service descriptions.  In contrast though, we are often drawn to stories (a childhood trait not lost with age).  So harness the power of storytelling and factor in more stories in your marketing and sales materials. 

Catch us at... 7 May 2010. We'll be at The Grow Your Business Exhibition on Wednesday 12 May.  Catch us at The Chartered Institute of Marketing's stand.

Are you driving your business or is your business driving you?... 15 April. We really liked this article by Julie Hall.  It's got some great tips and advice. 

Win more business by getting face to face... 14 April 2010. Our article on the subject has just been published by Women Unlimited.

Catch us at... 9 April 2010.  We're organising on behalf of the Chartered Institute of Marketing's Surrey Branch, 'Digital Marketing and the Law' - a seminar exploring the legal implications of digital marketing campaigns. It takes place on Thursday 29 April 2010

Happy Easter... 2 April 2010. Wishing you a very happy Easter holiday.

UK marketing services industry performance...1 April 2010. We thought Kingston Smith W1's analysis of the financial performance of the UK marketing services industry made very interesting reading.   It's summarised in their Marketing Monitor publication.

Article published ... 19 Mar 2010. Our article Make Your Recommendations Work For You has just been published by Women Unlimited 

Article published... 23 Feb 2010. Our article Cultivating Collaboration When Managing Projects has just been published in PM Magazine.  We co-authored it with Jill Pett and Sarah Boddy at Davis Langdon. [More info]

Keeping in contact with contacts... 9 Feb 2010.  A lot of businesses we've spoken to recently are really busy.  At times like these it's often difficult to keep in contact with people who could be vital for future business opportunities.  The trick is to plan these points of contact in your diary or PDA.  Treat them as appointments and let your diary remind you when to keep in touch.  We really like Microsoft Outlook's task facility and the nudges it gives us! 

We're organising... 29 Jan 2010.  We're organising on behalf of the Chartered Institute of Marketing's Surrey Branch, 'Digital Marketing and the Law' - a seminar exploring the legal implications of digital marketing campaigns.

We'll be at... -  14 Jan 2010. We'll be helping out the Chartered Institute of Marketing's Surrey branch with their seminar -  How do we go from hating selling and marketing ourselves to loving it?  It is being held in the evening on 9 February 2010 and will give practical advice for small business owners, consultants and professional services.  More

Oh to be a sledge supplier - 8 January 2010. The current weather disruption will bring record sales to those businesses that respond with lightening speed to people's changing needs.  Do you have a product or service that's suddenly in demand?  If so, harness the communications channels that are still functioning - email, web searches, social media and word of mouth.  They'll get your message out quickly and to a much wider and interested market.

Stuck at home in the snow?  - 7 January 2010. Why not use this time to start planning the year ahead.  Which contacts and clients haven't you spoken to a while?  What business development and marketing activities should you embark on? How are you going to build your repuation in 2010?  Turn the chaos to your advantage and plan now so you are ahead of the game once the thaw comes.

Happy New Year - 1 January 2010. Here's hoping 2010 is not just a great year, but also the start of a great decade for you.


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